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Chambers To Receive Tourism Promotion Funds

Funds to help fill hotel and motel rooms and mountain cabins have been allocated to the five Chambers of Commerce in the mountain communities. (Thierry Samuel/Creative Commons)

By Michael P. Neufeld

Mountain Communities – Tourism and recreation promotion funds have been allocated to the five Chambers of Commerce in the mountain communities.

San Bernardino County Supervisors have approved the distribution of $260,000 countywide following a recommendation of Mary Jane Olhasso from the Department of Economic Development.

The program establishes a procedure through which the county is able to promote tourism along with supporting community activities and special events that encourage visitors to explore the County of San Bernardino.

A total of 22 Chambers of Commerce and/or organizations will be participating in the program this year.

CHAMBER OF COMMERCE ALLOCATIONS

Here are the appropriations approved by the Board of Supervisors for the five Chambers of Commerce located in the mountain communities:

BIG BEAR CHAMBER OF COMMERCE – $52,179

CRESTLINE/LAKE GREGORY CHAMBER OF COMMERCE – $10,977

FAWNSKIN CHAMBER OF COMMERCE – $2,950

LAKE ARROWHEAD COMMUNITIES CHAMBER OF COMMERCE – $117,868

RUNNING SPRINGS AREA CHAMBER OF COMMERCE – $5,195

TRANSIENT OCCUPANCY TAX

Under the program, participating entities serving the unincorporated areas of the county are eligible to receive funding for the promotion of recreation and tourism in the amounts which reflect the pro rata share of transient occupancy tax revenues generated from lodging facilities within their service areas.

The minimum amount of a funding a participating community can receive is $1,000 and the total amount allocated for distribution this year is $260,000.

Each entity will develop a scope of work describing their tourism campaign and how the funds will be spent.

Additionally, when it is applicable, the County will require that each entity coordinate its tourism program with other local tourism agencies and chambers of commerce to ensure consistent marketing and branding messages, fostering regional cooperation, increasing the economies of scale and better leveraging funding when developing their marketing plans.

 

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