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Office of Traffic Safety Partners with TIP Club Friday Night Live to Reduce Underage Drinking

Lake Arrowhead – Rim of the World High School’s TIP Club announced yesterday morning their 2016-2017 grant award to support the supplementation of underage drinking prevention projects. The money will fund TIP Club’s youth leaders to address this important public safety issue at the local level. The grant funds are provided through the California Friday Night Live Partnership (CFNLP), with a  grant from the California Office of Traffic Safety (OTS), which is funded by the National Traffic Highway Administration. The CFNLP is fortunate to provide these funds to 34 sites in 25 counties throughout the state.

According to the report on underage drinking, by the National Institute on Alcohol Abuse and Alcoholism the Centers for Disease Control and Prevention (CDC) estimates, on average, alcohol is a factor in the deaths of 4,358 young people under the age of 21 each year. Studies also show that young people who start drinking before the age of 15 are four times as likely to develop alcoholism later in life. Another CDC study reveals that, in 2010 the estimated national economic cost of excessive underage drinking was $24 billion.

TIP Club President Beverly Bautista states, “It takes 8,460 bolts to assemble an automobile, and one nut to scatter it all over the road. Please don’t be one of them. This is why the Safe and Sober Campaign is important to me, I want to keep my community safe.”

These mini-grants will provide an opportunity for FNL youth to partner with law enforcement, parents and community members to implement:
1) Two significant youth-led prevention campaigns and
2) Two specific activities to reach parent/guardian populations

These projects aim to reduce underage drinking through education, outreach, and environmental prevention strategies. The Rim High School TIP/FNL Club will be doing Casey’s Pledge, along with an underage drinking and driving demonstration, for students during the lunch period.

This activity is a follow-up to the school’s Every 15 Minutes event, scheduled for May 18 – May 19, 2017, to
extend the prevention message to youth to be safe and sober. The club will also be hosting their annual Alcohol-free event: The Sober Prom Lip Sync Battle! Alongside their targeted efforts, club members will also be developing a PSA, to be sent out to parents of senior students, as well as underage drinking awareness information. This multi-level, multi-targeted campaign effort is sure to change the mountain communities for the better.

The CNFLP has partnered with OTS to implement underage drinking reduction projects for over 30 years, and thanks to this partnership, FNL youth have created some of the most impactful campaigns, and have made significant community changes throughout the state. Local policies have been put into place, cross-walks, sidewalks and traffic lights have been installed, parents everywhere have pledged to not provide alcohol access to minors, merchants have made policy changes to reduce access and exposure, alcohol advertising has replaced with positive messages, and young people have been empowered by the positive impacts they have proven to make on their communities. Last year, the TIP Club successfully collected over 200 pledges from the students, committing themselves to be safe and sober during the prom! They also ran a successful media campaign, including posters, social media, and a video PSA, which was streamed over the school’s broadcast TV network!

As a prerequisite to obtain funds, TIP Club FNL members participated in Roadwatch — an annual observational survey administered by the CFNLP. For one hour, on Oct. 11, 2016, youth participants observed 67 incidents of distracted driving at the intersection of Highways 173 and 189 (near the Lake Arrowhead Village), ranging from talking on cellphones to eating, drinking, and personal grooming. Rim of the World High School’s TIP Club was 1 of over 115 sites throughout the state that observed a total of 12,852 distracted driving behaviors on that day.

“Youth respond to youth much better than adult driven and delivered messages, ” says Dr. Jim Kooler, CFNLP Administrator. “And by supporting them, with the skills and opportunities to make positive changes in their communities, we will see results that matter.”

Friday Night Live builds partnerships for positive and healthy youth development, which engage youth as active leaders and resources for the community. For more information about the program, contact Chris Barrett of Rim Family Services, at (909) 336-1800.

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